Privacy Policy
Last updated: 2 JUL 2025
This Privacy Policy describes how The Gentleman's Brand (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://thegentlemansbrand.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include contact details including your name, address, phone number, and email. It may also include order information such as your billing and shipping address, payment confirmation, email address, and phone number. Additionally, we may collect account information like your username, password, and security questions, as well as customer support messages or queries you send us.
You may elect not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies and similar technologies. This may include device and browser information, IP address, network connection data, and interaction data.
Information We Obtain from Third Parties
We may also obtain information about you from Shopify and similar e-commerce platforms, payment processors, and analytics or advertising partners. Any third-party data is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
We use your personal data to provide products and services, including fulfilling orders, processing payments, delivering notifications, managing accounts, facilitating returns, and enhancing user experience.
We use your data for marketing and advertising purposes, including sending promotional materials and tailored advertisements. If you're an EEA or UK resident, this is done under our legitimate interests in accordance with Art. 6(1)(f) GDPR/UK GDPR.
We also use your data for security and fraud prevention, detecting and preventing unauthorized or malicious activity, and to communicate with you and improve our Services.
Cookies
We use cookies to improve your browsing experience and operate our Site. For more details, visit Shopify's Cookie Policy. Your browser settings may allow you to control cookies, though this may limit certain functionalities.
Our website supports the Global Privacy Control (GPC) signal, which allows you to opt out of data sharing or targeted advertising for the associated browser or device.
How We Disclose Personal Information
We may share your personal information with vendors and service providers, business and marketing partners, affiliates within our corporate group, and legal authorities when required.
In case of a merger, acquisition, or legal restructuring, your data may be shared accordingly.
We have disclosed certain categories of personal data over the past 12 months for business purposes. We do not use or disclose sensitive data for inferring characteristics without your consent.
Third Party Websites and Links
Our Site may link to external platforms not operated by us. We are not responsible for their content or practices. You should review their privacy policies separately.
Children's Data
Our Services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you are a parent or guardian and believe your child has submitted personal data, contact us to request deletion.
Security and Retention of Your Information
We implement appropriate technical and organizational measures to secure your data. However, no system is completely secure. We retain personal data as long as needed to provide Services, meet legal requirements, or resolve disputes.
Your Rights
Depending on your location, your rights may include accessing the data we hold about you, requesting correction or deletion, opting out of targeted advertising or data sharing, restricting or objecting to processing, and data portability.
You may also withdraw consent, appeal decisions, or designate an authorized agent to act on your behalf.
To exercise these rights, contact us using the details below. We may need to verify your identity.
Complaints
If you’re not satisfied with how we handle your personal data, you may lodge a complaint with the appropriate supervisory authority in your region.
International Users
Your data may be transferred outside of your country. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or UK equivalents.
Store Name: The Gentleman's Brand
Email: support@thegentlemansbrand.com
Phone: +32 493 69 16 62
Address: Parklaan 14 Kluisbergen 9690 Belgium
VAT-Registration Number: BE1008.243.041
Trade Number: 1008.243.041
Customer Service Availability:
Monday - Friday: 8:00 AM - 6:00 PM (London Time, CET)